Tue, 13 Apr 2004

Small coffee brewers try to redefine fair trade

The same thing is happening with the "organic" labels you see on foods in the US. For example, "free range" chicken is defined as a chicken raised with access to an outdoor paddock. So if you put a 10 foot square "pasture" outside your chicken barn, with a single door leading to it, all 10 million chickens in the barn can be sold as "free range". They had access, didn't they?

Large firms have embraced the socially conscious movement, but small companies say it's a marketing ploy.

(link) [Christian Science Monitor | Top Stories]

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