Sat, 21 Jan 2006

Beer drops bikinis to boost bottom line

As something of a beer maven myself, I can assure my humble readership that there is, indeed, good beer, suitable to accompany any meal. However, I can offer with equal assurance that said good beer is not brewed by Anheuser-Busch ...

As wine, vodka and whiskey continue to distill market share from beer, leading brewers like Anheuser-Busch have crafted a new industrywide campaign that's aimed at "fighting back the enemy" by touting -- get this -- the finer aspects of beer.

(link) [CNN.com]

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