At (Your Name Here) Arena, Money Talks

I still refuse to call our local stadium by it's corporate name: we Indiana taxpayers built it, and I'll call it the Hoosier Dome until it's rubble. If a company wants a stadium to bear their name, may I suggest that they build it!

There is a fast-growing marketplace in which companies craving public recognition and customers vie for the rights to christen arenas and stadiums after themselves.

(link) [New York Times: NYT HomePage]

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