Detecting Patterns in Complex Social Networks

One of my favorite things to do with these nets is to "calculate connections" - I've already uncovered a couple of other folks that I either know personally or have heard of who are in my "persoonal network" on some of these services. Fascinating stuff - but I still wonder if it's really useful.

So-called social networking is very popular these days, as show the proliferation of services like Friendster, Orkut and dozens of others. But do the companies behind these services have any idea of what is hidden inside their complicated networks?

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