17 Mar 2006
iTunes Use Surges Past QuickTime, RealPlayer

It's not all "halo effect" - iTunes is simply superior software to the competition, no matter what portable player you use.

Forget increased sales of Mac computers, think media players. The iPod 'halo effect' shows its true power in recently compiled statistics from Nielsen/NetRatings and Apple. From the report on WebSiteOptimization.com: 'Podcasting is taking off and iPods are seemingly ubiquitous. Unique users of Apple's iTunes player should pass RealPlayer by mid-2006 with nearly 30 million users in the US alone. People are tuning in over twice as long with iTunes than with RealPlayer or Windows Media Player. As broadband penetration increases we are spending more time on our computers.'

(link) [Slashdot]

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