Virgin's Richard Branson takes on peak oil

I can't for the life of me figure out what's controversial about the idea of peak oil. The timing can be argued about somewhat, but the notion that fossil fuels are a finite natural resource seems as obvious as the nose on my face. It's equally obvious that we've found the easy oil - new finds are going to be (besides scarce) deeper and harder to get to or refine. Which means more expensive.

A report out of Britain funded by Virgin Airlines owner Richard Branson and other British business leaders warns that peak oil is looming in 2015. The controversial idea that growing oil demand will soon outstrip more finds is capturing the attention of governments.

(link) [Christian Science Monitor]

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